Engagement

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As the advertising industry grapples with profound changes in media, marketing, and the emerging empowerment of consumers, the concept of engagement has emerged as one of the most important concepts to be explored, discussed, and defined.

Members: 14
Latest Activity: Apr 7

Discussion Forum

Research for Digital Brand Engagement

Started by Karl Havard Mar 19.

Eric Peterson's Engagement Model (The Discussion) 1 Reply

Started by Jeremi Karnell. Last reply by Valeska Whitney Mar. 28, 2008.

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Comment by Liza Brings on June 28, 2008 at 3:03pm: So here's the thing with The Formula - it is heavily skewed by the two categorical elements (visitation and subscribership). Also, if your site requires membership to post comments, you have a collinearity problem. Also, the page count variable may be distorted if two websites have wildly different numbers of pages available for viewing. Finally, my guess is that the feedback and interaction variables are covarient. Would love to see this as applied to some sample websites, and the decisions/insights it drove.

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