Research for Digital Brand Engagement
I've spoken to many an organisation; worked with a number of them; tried to understand how to break down the ever present resistance to engagement through social media. It seems there are two things which are the main common objections/hurdles to overcome. These are being :-
- I'm a bit worried I'll lose control
- Where's the money/ROI?
Social Media Marketing is an awful term as it is diametrically opposed. I've found the best way to gradually convince CEO's (not necessarily sceptics) to budget for such an engagement strategy is to conduct thorough research. Based upon the principle that actions speak louder than words. I came across this video on digital brand engagement and thought that it outlines a sensible approach. What does anyone think? How else have you been able to justify a social media engagement case? It would be great to hear.
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Mobile Advancements that Drive Social Interactions & Power Mobile Use at UK Trade & Investment
March 10, 2010 from 8am to 10am
Join MITX and UK Trade and Investment at our morning round-table with the most innovative UK mobile companies focused on mobile advertising, applications, marketing and content. You will discover some of the unique ways in which mobile is being used…
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