Combining Traffic Source Analytics, Landings, and Respondent Data to Lift Conversion & Inform Pre-click Strategy

Afternoon MITX: Just wanted to start a discussion on the topic of what happens after people click, and how monstrous lift can be generated from combining prolific landing page deployment, and pragmatic analytics. A colleague of mine from MIT Sloan has been making this his exclusive focus for over 2 years, and the results are consistently showing lift well in excess of 100% (compared to pre-click and other optimization methods that are typically delivering lifts of 20-65%). Further, I think this has huge implications of informing media buys, traffic generation strategy, and all things pre-click.

How are you addressing this combination and interaction of critical variables in your work?