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Occupation:

Author - Strategies & Tools for Corporate Blogging

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http://pr.typepad.com

About Me:

John Cass started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers.

He is author of "Strategies and Tools for Corporate Blogging," published by Butterworth-Heinemann an imprint of Elsevier, Inc. in 2007.

He was 2005/6 President of the Boston Chapter of the American Marketing Association, and is a research fellow and advisory board member for the Society of New Communications Research.

He has held senior positions in marketing, social media strategies and public relations for a number of companies including; 48hourprint.com an online printing company, RedV Network a consumer software company, Quotium Technologies a web load testing software company, Portent Interactive an interactive agency, and was the Director of Blogging Strategies for Backbone Media.

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John Cass's Blog

Technology Adoption Cycle of Blogging

Counting corporate blogs may not appear to have any great utility in the scheme of things, but knowing the number of companies that blog in a sector is helpful in the context of a technology's life cycle. If you have read Geoffrey Moore's books on the technology life cycle, "Crossing the Chasm," and "Inside the Tornado," you will know that the adoption rate of an industry can give tell you if a market currently thinks a technology is hot, mainstream or yesterday's cool technology.

Fortune 500 c… Continue

Posted on March 10, 2008 at 12:24pm — 14 Comments