Myles Bristowe, President AMA Boston
Profile Information
- Your Location:
- Boston
- Occupation:
- President
- Company:
- American Marketing Association
- Website:
- http://connect.amaboston.org
- About Me:
- Myles, who currently serves as President of the Boston Chapter of the American Marketing Association, brings more than 15 years of interactive web marketing experience having served in creative director and executive leadership positions.
Prior to joining Commonwealth Creative Associates (CCA), Myles founded two web marketing and design firms specializing in internet marketing and new/social media strategy. The VividContext practice - which was founded by Bristowe in 2006 and merged with CCA in 2008 - serves as the model for CCA's unified marketing methodology. In 1998, Myles also founded TreeFrog Productions which was purchased in 2003.
Myles has helped hundreds of leading companies navigate the digital media landscape; creating blogs, websites and social networks. He is a regular speaker at regional and national events surrounding new and social media and unified marketing. Myles currently resides in Mansfield, Mass. with his wife and three children.
Some clients in Myles' interface design portfolio include: Akamai, Biogen Idec, Edgewater Technology, GE Healthcare, Greg Norman, New England Patriots, MBTA, Boston Food Bank, Intellicare, Kryptonite Lock, Lifeline Systems Phillips, Nike | Bauer, Pastene, Phase Forward, PHT Corp, Ralph Lauren Footwear, Reebok, Rockport, Simplex, Tyssen Elevator, Visiting Nurse Association of America, WebMD and WebDental.
- Favorite flavor of ice cream?
- Strawberry
- Are you currently a MITX member?
- no
AMA Boston Blog
Bob Hackenson - A Performance to Admire
I would like to take a moment this morning to acknowledge Bob Hackenson who has been an incredibly reliable asset for the Chapter! His company is… AMA Event Provides Quick, Comprehensive Learning for Busy Marketers
Last month's AMA Boston Premier event, Implementing Social Media into Your Strategic Marketing Plan, highlighted the importance of short, comprehensive workshops for busy marketers. The event sold out in record time-about two weeks. Social media is a hot topic, with many attendees noting that the importance of social media is growing within their own marketing mix at their organizations.Should you be on Facebook? How can you use LinkedIn? Should you use some of these tools? All of these tools?…
Transparency Isn't A Choice
Jennifer Leggio (@mediaphyter on twitter) over at ZDNet had a great post about the Nine worst social media fails of 2009… so far.From Quiznos to Motrin to Skittles, they all seriously dropped the ball so far this year in social media. What is distinctly different about social media marketing campaigns, compared to traditional marketing, is that everything is out there in the open very everyone to an…
The Conversational Corporation: How social media is changing biz from the inside, out
So we've all heard more than we care to about how social media is changing the way corporations relate to the world.But what about inside the corporations themselves? Is social media changing the internal corporate culture?
Bloggers Robert Scoble and Shel Israel say that it is indeed. You can get the full story in their new ebook (written in collaboration with Daniela Barbosa and Greg Merkle), The Conversational Corporation. You may it download here: http://www.theconversationalcorporation.co…
Rock Stars at the New England XPO for Business
A special note of appreciation to all of our AMA Member Volunteers who gave up their Saturday mornings for the past 3, 6 and 12+ months to plan the XPO and for the dozens of you who came out to contribute your part on the day of the show. I count it a privilege to work with such a dedicated and amazingly talented group of marketing professionals! It was a proud day for the New England business community and a powerful day for AMA Boston.
Myles, President, AMA Boston
…AMA Boston is Recognized by the Mothership
There are about 35,000 AMA Members from 75 chapters across the US and Canada. When you might catch the eye of the International Headquarters and they specifically recognize what you are doing as an example to be followed by the rest of the association, it is an honor and great moment of pride for the chapter! Our social network has been a game changer for our chapter and as others begin to "get it", it will likely revolutionize the association as a whole. Unbeknownst to me, the national AMA has…Enter Dave Gilman; and the crowd roars!
I was first introduced to Dave Gilman in 2006 by a colleague who HIGHLY recommended him and couldn't say enough about him. I had just joined AMA Boston as the new VP of Internet Services and had heard that we desperately needed a vol… Interview with Robert Sturtevant, AMA New Member: “There’s an evolution going on with how people access information. No one laments the fact that we don’t use stone tablets any more.”
AMA Interviewer: Maria Ratanova - American Marketing AssociationInterviewee: Robert Sturtevant of Boston Business Journal
A unique person in the BBJ
MR - Can you describe your role in the Boston Business Journal?
RS - I have a unique function in the American City Business Journals a…
Dell's Della Site--Condescension as a Brand Attribute?
Apparently Dell finds tremendous market potential in the female Luddite demographic, evidenced by Della, the company's new microsite designed forOWater: Creating Fans and Increasing Brand Loyalty through Social Media and Product Labeling
This case study focuses on OWater, a maker of electrolyte-enhanced, low-calorie flavored sports water. Positioned as a healthier alternative to brightly-colored, artificially flavored sports drinks such as Gatorade, OWater, like Mimoco (as discussed in a previous blog post) also takes advantage of social media to increase brand recognition and customer loyalty.…Myles's Blog
Retrench or Rejuvenate?
As President of the American Marketing Association in Boston, I am uniquely privileged to have my finger on the pulse of what’s happening in the market. Practical business intuition would suggest that a down economy is the perfect time to invest in your company. However, due to the aftermath of “Black October” and the lack of confidence demonstrated by consumers during the holiday season, some marketing executives are retrenching. It may be tempting to… Continue
Posted on February 21, 2009 at 5:15am —
CMO of Global Giving, Margaret Coughlin, joins the CMO Rountable event
Margaret Coughlin, CMO of Global Giving has joined the CMO Rountable panel. The event, "What’s Your Marketing Stimulus Plan?" will be produced by AMA Boston at the Exchange Center in Boston, MA on February 24th. We are thrilled to have such a powerful panel of marketing experts and for the interesting perspective Margaret will bring to the discussion!
GlobalGiving is an online marketplace that connects you to the causes a… Continue
GlobalGiving is an online marketplace that connects you to the causes a… Continue
Posted on February 3, 2009 at 6:34pm —
Christine Petersen, Chief Marketing Officer of Trip Advisor joins CMO Roundtable discussion at AMA Boston event
We are thrilled to have Christine Petersen, the CMO of Trip Advisor on our panel of distinguished marketers! Rather than a talk about the past, this is a unique look into the future!
Our panelists will include:
* Linda Swain - Senior VP, Marketing of Jones Lang LaSalle
* Brian C. Kenny – CMO, Harvard Business School
* David Freeman - CMO, GE Healthcare
* Christine Petersen - CMO, Trip Advisor
The panel will be moderated by Paige Arnof-Fenn - founder of Mavens and Moguls. These marketing leade… Continue
Our panelists will include:
* Linda Swain - Senior VP, Marketing of Jones Lang LaSalle
* Brian C. Kenny – CMO, Harvard Business School
* David Freeman - CMO, GE Healthcare
* Christine Petersen - CMO, Trip Advisor
The panel will be moderated by Paige Arnof-Fenn - founder of Mavens and Moguls. These marketing leade… Continue
Posted on January 24, 2009 at 10:30am —
The AMA Marketing Analytics Event is SOLD OUT! Any Questions?
"Designing and Implementing Marketing Analytics Programs for the Multi-Channel Opportunity" being held at the Umass Club in Boston, is sold out. With panelists from CVS, Visual IQ, Force Five Partners and Staples, it is sure to be a terrific event! All of our attendees had an opportunity to submit questions that they wanted the panel to answer and discuss. Is there anything you would want to ask??
Posted on January 15, 2009 at 5:30am —
Rockin Boston Sports Marketing Event - Free Sox Tickets
Hey Boston Sports Fans,
Getting all of these Boston sports marketing professionals doesn't happen too often during playoff season! You don't want to miss this Sports Marketing event. It should be a slam dunk,… Continue
Getting all of these Boston sports marketing professionals doesn't happen too often during playoff season! You don't want to miss this Sports Marketing event. It should be a slam dunk,… Continue
Posted on April 18, 2008 at 8:00am — 6 Comments
Latest Activity
ScanScout is hiring an interactive designer: http://scanscout.com/careers-00151.html
A few days back, I received an interesting email from Start Up Nation. This site is an absolutely tremendous source of information for the beginning entrepreneur.
I discovered this site several months back while doing some research. I liked the s...
July 8, 2009 from 6pm to 8pm
Moderator: Keith Johnston - Integrated Executive Producer, Experience Strategy
Speakers to-date: Mark Marvel, Senior Director of Video Monetization, msnbc.com; Chris Pape, Chief Creative Officer, Genuine Interactive
As video consumption converge...
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I freelanced in Boston a while back. For the past four years, I've been design director at Pod Design, specializing in Flash-based interactive design and branded entertainment. http://www.poddesign.com
I work with any kind of company - any company who wants to improve their natural search engine presence. I've worked with e-commerce sites, big brand marketing sites, high tech product and service sites, you name it. I've also worked with many agencies as a partner to provide the search component of their client's marketing campaigns.
Andrea
This will be my first experience with the AMA.
Jim
I'm a free lance Information Architect and have years of experience in the field of Human Factors (started out in the field of Cognitive and Behavioral Psychology).
I've had the honor of being asked by Boxes and Arrows to interview and publish conversations from thought leaders at various conferences this past year. You can find all shows here: http://www.boxesandarrows.com/person/763-iaconsultants
Can you tell me more about AMA?
Cheers,
Jeff
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