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One concern in B2B marketing is the focus on lead generation. I understand why companies need to do lead generation. Heck in any economy (good or bad) marketers need sales, and sales leads are direct link to that effort. Yet, when companies only wan…
March 31, 2009
A blog post by Stephanie Rogers was featured
Hello, MITX Exchange! We're putting together the agenda for an upcoming BIMA program and I'm interesting in the community response to this question: What are the hottest topics, biggest challenges, and greatest opportunities for B2B marketing? If…
March 24, 2009
Stephanie Rogers added a blog post
Hello, MITX Exchange! We're putting together the agenda for an upcoming BIMA program and I'm interesting in the community response to this question: What are the hottest topics, biggest challenges, and greatest opportunities for B2B marketing? If…
March 24, 2009
February 17, 2009

Profile Information

Your Location:
Boston
Occupation:
Marketing
Company:
PARTNERS+simons
Website:
http://www.partnersandsimons.com
Are you currently a MITX member?
yes

Stephanie Rogers's Blog

Stephanie Rogers

B2B Marketing

Hello, MITX Exchange!

We're putting together the agenda for an upcoming BIMA program and I'm interesting in the community response to this question:

What are the hottest topics, biggest challenges, and greatest opportunities for B2B marketing?

If you have any quick thoughts on the topic, post them here and/or email me directly: stephanie [at] partnersandsimons [dot] com

Thanks so much.

PS: Once we've finalized the agenda, we'll be looking for speakers/sponsors as well, so let me know if the… Continue

Posted on March 24, 2009 at 1:12pm — 2 Comments

Stephanie Rogers

BIMA & ContextWeb Roundtable

BIMA and ContextWeb co-hosted a great round table discussion last week entitled "Media Fragmentation: Wandering Audiences and What Advertisers Can Do About It."

I've posted a recap of the event over on ART+science, the PARTNERS+simons blog. Enjoy!

Posted on April 7, 2008 at 9:27pm — 5 Comments

Comment Wall (4 comments)

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At 6:35pm on September 3, 2008, Cesar Brea said…
Thanks for your kind comment Stephanie! I look forward to meeting you soon.

Cesar
At 2:58pm on August 19, 2008, Meagan102215 said…
Thanks Stephanie! :)
At 2:26pm on January 31, 2008, Bob Deininger said…
Thanks Stephanie. Feedback that we got from the junior advisory committee on Tuesday was that they wanted a place to discuss BIMA events, reps., etc. Kiki asked me to checkout MITX Exchange to see if this would fit the bill.
At 9:59am on December 18, 2007, Dean Whitney said…
Hey Stephanie!

Thanks for joining and spreading the word. We are testing the concept so your contributions are welcome.

All the best,

Dean
 
 

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