Dean Whitney - Web 2.0 & Social Media

Photos from the June 24, 2009 MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.



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This was a great event, started off quite but become very lively with lots of interaction with the the panel and attendees. I learned some great stuff from the other presenters. The moderator was Jeff… Continue

An overview of events, at the 6th Annual MITX Technology Awards program in Boston, Massachusetts



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A big thank you to the students in the Web Design & Interactive Media program, at the New England Institute of Art -- who volunteered and created this quick overview of the MITX Technology Awards! Continue

"Create fans, not customers," describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.

New media marketing comes in many varieties: online banner advertising, viral marketing, social networking, interactive Websites, blogs, podcasts ... the list goes on. But no matter the tactic, the purpose is the sa… Continue

This year, Garfield Group is teaming with Heifer International to donate farm animals — cows, goats, sheep and even llamas to families in need. Providing a sustainable way to fight poverty and hunger in the U.S. and developing countries. But we… Continue

With over 3,000 visitors last month MITX Exchange site activity is up 146% for the period from Nov 5 to Dec 5. On average visitors look at 4.6 pages, which in the media world is considered very impressive, ahead of big media sites like the Wall Street Journal. Our bounce rate, or the percentage of site visitors that leave from the same page they enter the site, is 46% which is quite low on average.

This month included the MITX Awards and I'm sure… Continue