89 “Good News” Reasons to Issue a News Release
Written by Jeff Seideman, Professor at Northeastern University
89 “Good News” Reasons to Issue a News Release
1. Accomplishments
2. Alliance with another organization
3. Anniversary
4. Annual report
5. Appearances at major events
6. Appointment to a board or committee
7. Articles by or about you
8. Awards you are receiving
9. Books you have written
10. Books you are mentioned in
11. Community classes you are sponsoring
12. Company birthday
13. Contest you are sponsoring
14. Contributions to charities, donations, scholarships
15. Controversial topic, where you stand
16. Death of major figure in your organization
17. Debates
18. Employee trips
19. Expanded facilities
20. Expanded hours
21. E-zine you are starting
22. Free classes
23. Free demonstrations
24. Free information at your website
25. Free offer
26. Free samples
27. Fund-raising kick-off
28. Fund-raising report
29. Fund-raising goal
30. Grant you are giving
31. Grant you are receiving
32. Guest speaker you are hosting
33. Holiday events or programs
34. Holiday you are declaring
35. Hostile takeover
36. Incorporations
37. Industry awards or commendations
38. Industry groups you are joining
39. Industry programs in which you are participating
40. Job change
41. Land purchase
42. Lawsuit you have filed or settled
43. Mergers and acquisitions
44. Move into new market
45. Name change
46. New address
47. New contract
48. New employees
49. New clients and customers
50. New products or services
51. Newsletter you are starting
52. Official announcement
53. Open house
54. Partnerships or strategic business alliances
55. Patents
56. Poll you have taken
57. Predictions
58. Proclamations
59. Product recall
60. Public issues, where you stand
61. Public service announcements on radio/TV
62. Public stock offering
63. Publications
64. Radio show appearances
65. Rallies
66. Real estate transaction
67. Recruitment and retention strategies
68. Relocations
69. Research you are conducting, or results
70. Retirement
71. Sales promotions
72. Services for people with disabilities
73. Speaking engagement
74. Special events
75. Sponsorships
76. Strike
77. Survey you have taken
78. Tie-in with upcoming holidays
79. Tours of your company
80. Trade show where you are exhibiting
81. Trends you are seeing
82. Training seminars or other programs you attend
83. TV show appearance
84. Weather-related event
85. Website, or new service online
86. White paper or manuscript you have written
87. Workshop or seminar you are presenting
88. Workshop or seminar you are attending
89. Visit by celebrity or public figure
The Publicity Hound's Top 10 Tips for Free Publicity:
1. Send news releases regularly about new products and services, events, contests, awards, new employees and promotions.
2. Write “how-to” articles for newspapers, magazines, trade publications and newsletters to position yourself as an expert.
3. Get onto the speaking circuit.
4. Create a web site that offers free advice, reciprocal links, articles by and about you and a list of experts the media can contact.
5. Publish an electronic newsletter packed with free content. Journalists often subscribe to these if the topic interests them.
6. Get to know reporters. Offer yourself as someone they can call on for background, commentary and story ideas. Call and ask, “How can I help you?”
7. Start your own TV show on your local cable TV company’s public access channel. Air time is free. Contact your cable TV company for details.
8. Look for photo opportunities. Local newspapers, TV stations, weekly shoppers, trade publications and other media are always looking for interesting photo opportunities.
9. Give free classes and demonstrations through adult ed programs, at schools and colleges, or at your own business.
10. Participate in online discussion groups and offer lots of helpful advice. Reporters often lurk here, and contact people who they want to quote in articles.
89 “Good News” Reasons to Issue a News Release
1. Accomplishments
2. Alliance with another organization
3. Anniversary
4. Annual report
5. Appearances at major events
6. Appointment to a board or committee
7. Articles by or about you
8. Awards you are receiving
9. Books you have written
10. Books you are mentioned in
11. Community classes you are sponsoring
12. Company birthday
13. Contest you are sponsoring
14. Contributions to charities, donations, scholarships
15. Controversial topic, where you stand
16. Death of major figure in your organization
17. Debates
18. Employee trips
19. Expanded facilities
20. Expanded hours
21. E-zine you are starting
22. Free classes
23. Free demonstrations
24. Free information at your website
25. Free offer
26. Free samples
27. Fund-raising kick-off
28. Fund-raising report
29. Fund-raising goal
30. Grant you are giving
31. Grant you are receiving
32. Guest speaker you are hosting
33. Holiday events or programs
34. Holiday you are declaring
35. Hostile takeover
36. Incorporations
37. Industry awards or commendations
38. Industry groups you are joining
39. Industry programs in which you are participating
40. Job change
41. Land purchase
42. Lawsuit you have filed or settled
43. Mergers and acquisitions
44. Move into new market
45. Name change
46. New address
47. New contract
48. New employees
49. New clients and customers
50. New products or services
51. Newsletter you are starting
52. Official announcement
53. Open house
54. Partnerships or strategic business alliances
55. Patents
56. Poll you have taken
57. Predictions
58. Proclamations
59. Product recall
60. Public issues, where you stand
61. Public service announcements on radio/TV
62. Public stock offering
63. Publications
64. Radio show appearances
65. Rallies
66. Real estate transaction
67. Recruitment and retention strategies
68. Relocations
69. Research you are conducting, or results
70. Retirement
71. Sales promotions
72. Services for people with disabilities
73. Speaking engagement
74. Special events
75. Sponsorships
76. Strike
77. Survey you have taken
78. Tie-in with upcoming holidays
79. Tours of your company
80. Trade show where you are exhibiting
81. Trends you are seeing
82. Training seminars or other programs you attend
83. TV show appearance
84. Weather-related event
85. Website, or new service online
86. White paper or manuscript you have written
87. Workshop or seminar you are presenting
88. Workshop or seminar you are attending
89. Visit by celebrity or public figure
The Publicity Hound's Top 10 Tips for Free Publicity:
1. Send news releases regularly about new products and services, events, contests, awards, new employees and promotions.
2. Write “how-to” articles for newspapers, magazines, trade publications and newsletters to position yourself as an expert.
3. Get onto the speaking circuit.
4. Create a web site that offers free advice, reciprocal links, articles by and about you and a list of experts the media can contact.
5. Publish an electronic newsletter packed with free content. Journalists often subscribe to these if the topic interests them.
6. Get to know reporters. Offer yourself as someone they can call on for background, commentary and story ideas. Call and ask, “How can I help you?”
7. Start your own TV show on your local cable TV company’s public access channel. Air time is free. Contact your cable TV company for details.
8. Look for photo opportunities. Local newspapers, TV stations, weekly shoppers, trade publications and other media are always looking for interesting photo opportunities.
9. Give free classes and demonstrations through adult ed programs, at schools and colleges, or at your own business.
10. Participate in online discussion groups and offer lots of helpful advice. Reporters often lurk here, and contact people who they want to quote in articles.
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