OTOinsights Releases t=zero Report on Emotion, Engagement and Internet Video

OTOinsights, a One to One Interactive company, has released its third t=zero report, entitled ‘Emotion, Engagement and Internet Video,’ (available for free download: http://www.tzero-research.com). Using OTOinsight’s Quantemo™ neuromarketing measurement platform, the goal of the study was to study viewer engagement with internet video.

Analyzing the results from various physiological traces in combination with eye tracking and interview data, the t=zero research team presents a series of three insights with regards to how users engage with internet video. These include:

1. Viewer Responses to Internet Videos are Emotionally Complex.

2. Engagement Scores Substantially Enhance Interpretability of User Ratings.

3. Viewer Engagement and Video Success are Positively Linked.

The full report is available for free download at: http://www.tzero-research.com.

OTOinsight’s t=zero initiative looks to determine useful measures of user engagement and experience with digital and social media. Our third publication, focused on viewer engagement with internet video, is meant to objectively study the ways in which users locate, respond to, and engage with internet video. Our hope is that these findings will help guide future efforts as we see continued innovation in the online video space.