Charlie Ballard's Page

A few weeks ago, OTO Managing Director Bill Haeck asked if I could help out a friend at MITX with an uncoming panel focused on marketing optimization. Since that's sorta up my team's alley, I jumped on, and ended up working with Kiki Mills, Jaime Reynolds, and Jaime Hodges (little-known fact: MITX is like catnip to women named "Jaime") to discuss what the ideal panel would look like and the types of questions we might cover. Turned out to be a pretty straightforward process, and together we qui… Continue