A few weeks ago, OTO Managing Director Bill Haeck asked if I could help out a friend at MITX with an uncoming panel focused on marketing optimization. Since that's sorta up my team's alley, I jumped on, and ended up working with Kiki Mills, Jaime Reynolds, and Jaime Hodges (little-known fact: MITX is like catnip to women named "Jaime") to discuss what the ideal panel would look like and the types of questions we might cover.
Turned out to be a pretty straightforward process, and together we qui…
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Posted on July 11th, 2008 at 4:30pm —
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Dean Whitney
Founder, MITX Exchange