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Over 200 agencies and publishers gathered this past Thursday at the Hard Rock Café for BIMA’s 3rd Annual Agency Shoot Out. It’s our annual tradition of pinning agencies against one another for some spirited debate, knowledge sharing, and collective empathy.

Led by Yahoo’s VP of Agency Development, Ron Belanger – we had… Continue

The big question of the evening, “Is that dark space next to the speaker right near the fire escape taken?”

Nearly 300 people converged last night to hear the who’s who of social media talk to the challenges and implications for marketers at the annual “Digital State of the State” produced by BIMA and its parent organization, The Massachusetts Innovation & Technology Exchange (MITX). Facebook, MySpace, Eons, IBM and Studiocom provided insights into how to best build this phenomenon… Continue

MITX events cover the latest and greatest on all things digital – from digital marketing strategies to what’s next in mobile to how to embrace social media. So we are taking some of that guidance and embracing the latter ourselves. Welcome to our first foray into taking our living breathing community virtual. You might like it, you might hate it. This is a beta – so we appreciate a little slack!

Come here for events you missed but want to know what happened, for continuing event discus… Continue

Over 1,000 people. 33 categories. Amazing interactive work to honor. It was a formula for a great night, and all signs indicated that people had a good time. Check out some of our videos and photos here on The MITX Exchange. You can see the official list of the winning masterpieces on www.mitxawards.org.

There have never been more tools available for Marketer’s to choose from as they attempt to strengthen marketing campaigns, target audiences more effectively, and convert website users to customers. At a recent installment of MITX’s Marketing Technology Series, the topic was web analytics.

Hint: there are great web analytic platforms available, but the reports are only as good as the decisions about how to use them.

What Matters Most:
Panelists agree that what matters most… Continue